Meta pushes into personal AI agents as company faces public reckoning over privacy and safety

Meta is entering the personal AI agent market with Muse, an app offered in three usage-based tiers: free, $20 per month, and $100 per month. For builders, the tiering is the notable signal. Meta appears to be testing whether users will pay substantially more for higher agent usage, rather than treating personal AI as a feature bundled entirely into its existing apps. The launch also puts privacy and safety questions front and center. Personal agents can require access to sensitive context, accounts, and user activity to be useful, raising the stakes for data handling and permissions. The limited announcement details leave key questions unanswered, including Muse's underlying models, tool integrations, availability, usage limits, and safeguards. Those specifics will determine whether it is a serious agent platform or primarily another consumer AI subscription.