As AI agents reshape the web, Google opens Gemini and Search to more apps

Google is opening Gemini and Search to more third-party apps through a new developer platform, giving businesses a way to bring their services directly into Google's AI experiences. For builders, the important shift is distribution: users may increasingly discover and use an app through an AI agent, without first visiting its website or downloading a dedicated client. The platform could turn Gemini and AI-powered Search into transaction and service layers, not just sources of answers. Developers will need to think about how their products expose capabilities, permissions, identity, and structured data to Google's agents, while also weighing the trade-off between broader reach and dependence on Google as the interface to customers. Google has not disclosed model support, pricing, benchmark results, or detailed availability in the supplied announcement.