ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform

ChatGPT's advertising platform is expanding to 26 additional countries, giving AI product teams and marketers a broader channel for reaching users during product research and purchasing decisions. OpenAI says more than 100,000 advertisers, ranging from local businesses to global brands, have already used the platform. The expansion pushes ChatGPT further into commercial discovery, where it can influence how users compare products and decide what to buy. For builders, that raises practical questions around attribution, sponsored-content labeling, recommendation quality, and how ads affect user trust. OpenAI's announcement does not specify the new countries, pricing, ad formats, or targeting options, so advertisers will need those details before assessing campaign economics.